Smart-building adoption and business opportunities
Smart-building technology is rarely the bottleneck. The bottleneck is connecting what the technology can do with what an organisation is ready to adopt and pay for.

Within the Brains4Buildings programme, Tousif co-authored the evaluation and business opportunity work examining how smart-building propositions translate into organisational adoption, and where standardisation would help the market mature.
The work connected technical possibilities with business value: what building owners and operators actually need, what suppliers can credibly deliver, and what has to change in between for implementation to succeed.
- Evaluation and Business Opportunity Report, including Recommendations for StandardisationRahman, T., Chochanova, E., Chamari, L. & Maassen, W. — Brains4Buildings public report, 2025.Read the published report ↗